When ShowBoat Robinson’s Fabulous Harlem Clowns play in your gymnasium this season, it is most important that you give this game great publicity and attend to all details. A smooth operation will set the stage for the brilliant exhibition ShowBoat Robinson’s Fabulous Harlem Clowns will give, and assure high attendance.
Put Up Posters
You can download the press kit which will contain flyers and photos that can be posted in schools, around your city and in business district store windows.
Contact Your Newspapers, TV and Radio Stations
The press kit contains information that you can use to help promote your event that you can take to your local newspaper editor or sports writer.
Check back with the editor to make sure the stories and pictures are used several days before game date. You might want to give the editor a half dozen complimentary tickets. This is a good public relations action. Repeat this with your local TV and radio stations.
You are to provide an opposing team for ShowBoat Robinson’s Fabulous Harlem Clowns. Most schools use faculty staff members, a team consisting of school coaches, alumni or a combination of all three.
PROVIDE YOUR LOCAL NEWSPAPER WITH A “STORY” ABOUT THE TEAM that will be playing ShowBoat Robinson’s Fabulous Harlem Clowns. You may want to have them pose for a picture to be published with the article.
Also, if possible, have a preliminary game around 6:00 p.m. between school teams to further help promote the upcoming event with ShowBoat Robinson’s Fabulous Harlem Clowns.
It is important to have roll tickets for the night of the game. You should have one roll for adults and a separate for students.
Advance Ticket Sales
Advaced ticket sales are not necessary, but a good promotion helps to ensure a crowd. Have tickets made at school shops or a commercial printer. Print each on a different color stock.
The ShowBoat Robinson’s Fabulous Harlem Clowns, manager will be at the ticket office during half time to help coordinate ticket sales. Have an accurate account of the tickets sales. Also, have starting numbers on ticket rolls to ensure accuracy.